Contemplate the artists, companies, musicians, performers, writers, and brands you love. Are your interactions detached business deals or experiences? Do you feel as if you matter or are you just a dollar sign? No one wants to be made to feel as if they are nothing more than a number. Let your readers know how much you treasure them. Between book releases keep the appreciation and gratitude going with appearances, blog posts, emails, giveaways, newsletters, social media, and videos.
Unfortunately, most writers don’t even consider marketing until they release their book. Often they expect it to sell just because it is published or just because they penned it. While others wait around, eager to get some attention. Writers need to construct a community centered on a mutual belief or interest. Scribes today need a platform where likeminded individuals can gather. So when the writer’s novel is released the admirers support the author by purchasing the book, writing reviews and sharing the tome with other literary aficionados.
Copyright © 2015 by Diane Morasco